For packaging design, highlighting the main image in packaging is a very important content. Packaging design belongs to art, but it is not pure art. It is a classification of practical art. Therefore, it is very important to distinguish the primary and secondary points in the design of Make Up Package. Only when a make up package has distinct layers, can people feel that the make up package is thoughtful and creative, and can give consumers a better visual effect.
Many packaging designers spend a lot of time on the packaging of goods, but they have not achieved very satisfactory results. Why? One of the big factors is that there is no accurate positioning of the image of goods. For cosmetics, its consumers are mainly women, so the design of make up package should be conceived from the perspective of women, study women’s living habits and consumption habits, and pursue correct design ideas. Although there is no direct relationship between the image of make up package design and the technology of making packaging, it has a close rest with the designer’s understanding of products.
First, the packaging design of cosmetics, for example, should focus on the design of pictures, because consumers are willing to believe in the real skin experience, and explanations from pictures can give them more real feelings. Pictures are characterized by intuition and image, on the other hand, pictures can also make goods reappear. For advertising, pictures are a realistic technique, and it is very convincing to apply real photos to packaging design.
Second, using raw materials of products as the main image of commodity packaging is also a good choice for make up package design. For cosmetics, consumers pay more attention to the composition and texture of cosmetics, so raw materials are the aspects that people care about. If the function of this raw material is highlighted in packaging, it will win more consumers’ love.
Third, if it is a big cosmetic brand, we usually find that they will take the logo or trademark of the enterprise as the main image of the make up package, so that consumers can identify it more quickly and find their favorite cosmetic brand. Of course, this method lies in that the brand of the cosmetic enterprise should be big and loud.
Fourth, for people, the biggest feature of cosmetics is its use function, and what benefits it can bring to people is the main factor for people to buy it. Therefore, the main image of make up packagedesign can also be considered according to its use. When many people pay attention to its good use, people choose it without thinking, so it is a good choice to embody the use of products in packaging.
For cosmetics packaging design, there are still many contents that can be used as the main image, all of which should start from consumers and take into account consumers’ use psychology. At the same time, consumers in different fields, different ages and different strata have different requirements and concerns for purchasing cosmetics. Considering all aspects together, we can give an accurate image design for cosmetics packaging.