It is understood that, among women’s products, cosmetics have the largest sales volume equal to clothing. In the new era of rapid social and economic development and women boldly expressing themselves, the cosmetics industry has undoubtedly become a big cake for many businesses to compete for, and it has also led to the rise of the cosmetics packaging industry.
Approximately 3.5 billion women in the world have spurred cosmetic manufacturers to flourish like bamboo shoots after a rain. They used to be luxury goods and have entered the homes of ordinary people. Demand promotes competition, and competition promotes innovation. In today’s cosmetics industry, product quality is no longer the key to competition. Cosmetic packaging design and novelty are the keys to sales.
The quality of cosmetic packaging design directly affects the brand’s image and customers’ desire to buy. If a cosmetics manufacturer spends a lot of manpower and material resources to improve the quality, the effect is very small. It is better to innovate and develop the outer packaging design, which can also be direct To increase sales. We know that the packaging of cosmetics is divided into an inner bottle and an outer box. The consumer psychology of women is usually to make the first impression through the packaging when purchasing. After all, the cosmetics are not known until they are used. It can be said that the packaging of cosmetics is directly linked to sales.
At present, most people in the industry have this awareness, so more work is on packaging design, which can be learned through a set of data. A few years ago, a cosmetics company invested 10%-20% in packaging design, but now it has invested as much as 60%, which is enough to prove that the industry now attaches importance to cosmetic packaging.
Ningbo Jinyi Daily Chemical Package was committed to providing our customers innovative packaging solutions for makeup products including Lipstick Case, Mascara Container, lip gloss & eyeliner cases, perfume atomizers, and eyebrow pencils. Please contact us if you have any needs.